Productboard is looking for a highly analytical, strategic Head of Global Revenue Marketing.
Reporting to our SVP, Marketing, the Head of Global Revenue Marketing will be accountable for creating and executing a scalable marketing strategy to achieve new business pipeline and revenue targets and customer retention and expansion goals.
What you’ll be doing:
- Develop and own the global revenue marketing strategy, including analyzing customer segmentation, target personas and regional distinctions to identify target opportunities. Establish operating plans that drive predictable, sustainable results for our sales force and digital channels. Own and be accountable for the overall inbound pipeline number.
- Optimize our bottoms up, PLG-focused motion in order to generate trials and land deals across all segments, with particular emphasis on predictable downmarket (SMB) pipeline generation.
- Create a consistent, cohesive upmarket (mid-market and enterprise) marketing strategy and mindset that supports the entire customer lifecycle and fuels our growth aspirations.
- Establish and analyze KPIs that support key sales metrics and effectively deploy marketing resources to drive results.
- Determine the ideal mix of events, ABM, content, digital and other marketing channels to maximize our revenue within new and existing accounts.
- Partner with sales and customer success to proactively identify cross-sell and up-sell opportunities and develop the right marketing plans to penetrate these accounts.
- Drive both online and offline conversion of marketing generated opportunities. Work with sales leadership to ensure that qualified leads are assigned, pursued and tracked through the sales funnel.
- Work with Product Marketing, Editorial Content, and Brand Experience leaders to develop messaging and content that compels prospects early in their buyer journey and engages them throughout their lifecycle.
- Build out the marketing operations infrastructure and tech stack to empower teams to make timely, metrics-driven decisions.
- Lead the global field marketing, events, ABM, partner marketing, performance marketing, digital marketing and customer marketing functions.
What we’re looking for:
- 10+ years of B2B demand generation experience for a SaaS company, preferably with a dual tops-down/bottoms-up motion.
- Extensive knowledge and experience in creating business plans and executing go-to-market strategies that directly drive revenue growth.
- Ability to collect and synthesize quantitative and qualitative data, recognize trends, measure performance and influence leaders based on data analysis.
- Outstanding problem solver that can work through highly ambiguous challenges.
- Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization.
- Understands how to leverage digital tools, such as Marketo, Salesforce and 6Sense, to deploy marketing campaigns.
- Experience managing a team of both direct and indirect reports and demonstrated experience achieving results through others.
- Strong influencing, negotiation, presentation and facilitation skills with the ability to foster and maintain collaborative relationships with sales teams, customers, peers and senior leadership
- This role will require occasional travel to our office location and/or attend in-person meetings with other employees.
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You can look forward to the following benefits:
💰 Competitive compensation, stock options, company 401k
📚 A budget for your professional development and ongoing learning
🏝 4 weeks of paid vacation and paid sick days
💛 1 Volunteer Day per year for you to help causes close to your heart
🍀 Mental Wellness Program to support your well-being and self-care
🏋 Company contribution to gym and wellness memberships
🚗 Commuter benefits
🍹 Team events, such as happy hours, off-sites, and retreats abroad
❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership